DocumentCode
517404
Title
Research of Two-stage Consumers´ Trust Model Based on B2C E-business
Author
Xiang, Chen ; Pingping, Jiao
Author_Institution
Sch. of Manage. & Econ., Beijing Inst. of Technol., Beijing, China
Volume
1
fYear
2010
fDate
12-14 April 2010
Firstpage
233
Lastpage
236
Abstract
This paper established a two-stage logic trust model for consumers with online shopping experience and without, and on this base, put forward the corresponding calculation formula and assessment method of trust degree, which provide reference and experience for the e-business companies to make correct decision and reasonably schedule their network marketing activities due to different stages of consumers.
Keywords
business data processing; retail data processing; security of data; B2C e-business; network marketing activities; online shopping; two-stage consumers trust model; Computer networks; Conference management; Job shop scheduling; Logic testing; Marketing management; Mobile communication; Mobile computing; Paper technology; Performance analysis; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Communications and Mobile Computing (CMC), 2010 International Conference on
Conference_Location
Shenzhen
Print_ISBN
978-1-4244-6327-5
Electronic_ISBN
978-1-4244-6328-2
Type
conf
DOI
10.1109/CMC.2010.298
Filename
5471479
Link To Document