Analysis on the Application of Multimedia Technology in Business Administration Professional Courses

Author

Xiaomei, Zhang ; Li, Zhang

Author_Institution

Economic Manage. Sch., Northeast Agric. Univ., Harbin, China

Volume

1

fYear

2010

fDate

24-25 April 2010

Firstpage

13

Lastpage

15

Abstract

Directing at the characteristics of the basic professional course and teaching object for business management, this paper discusses the characteristics of the "management psychology", "marketing", "e-commerce" and other multimedia courseware, points out that application of multimedia in the professional courses of business management is in line with people\´s learning and cognitive rules, it can greatly improve the teaching efficiency, and is an important way to Teaching Reform of Business Management Course in the Information Age. Then it analyzes the unique role played by media, while, if not the rational use of the results will be counterproductive, specifies the application of multimedia technology in this field, the errors and, based on this puts forward the direction of improvements.

Keywords

courseware; educational courses; electronic commerce; management education; multimedia computing; business administration; business management; e-commerce; information age; management psychology; marketing; multimedia courseware; multimedia technology; professional courses; Business; Conference management; Courseware; Education; Management training; Marketing management; Multimedia systems; Psychology; Quality management; Technology management;

fLanguage

English

Publisher

ieee

Conference_Titel

Multimedia and Information Technology (MMIT), 2010 Second International Conference on

Conference_Location

Kaifeng

Print_ISBN

978-0-7695-4008-5

Electronic_ISBN

978-1-4244-6602-3

Type

conf

DOI

10.1109/MMIT.2010.191

Filename

5474412