Ways to maximize customer perceived value in E-commerce age

Author

Shi-Jun, Wang ; Chun, Feng

Author_Institution

Political Sch., Southwest Univ. of Sci.&Technol., Mianyang, China

Volume

1

fYear

2010

fDate

30-31 May 2010

Firstpage

298

Lastpage

301

Abstract

E-commerce is inevitable for an enterprise to survive and develop in the new era of internet, in which the competitive advantage of an enterprise comes from its ability to attract and retain customers. Hence, customer relationship management (CRM) became the core of contemporary enterprise management. On the basis of analyzing customer perceived value (CPV), this paper devoted to explore the relationship between customer perceived value (CPV) and customer relationship management (CRM), the influence of psychological factors on the maximization of customer perceived value (CPV) and the ways to promote and maximize customer perceived value (CPV).

Keywords

Internet; customer relationship management; electronic commerce; CRM; contemporary enterprise management; customer perceived value; customer relationship management; e-commerce age; internet; psychological factors; Automation; Cities and towns; Customer relationship management; Customer service; IP networks; Information technology; Marketing and sales; Modems; Production; Psychology; Consumers; Customer perceived value(CPV); Customer relationship management (CRM); E-commerce; Enterprises; Maximize;

fLanguage

English

Publisher

ieee

Conference_Titel

Networking and Digital Society (ICNDS), 2010 2nd International Conference on

Conference_Location

Wenzhou

Print_ISBN

978-1-4244-5162-3

Type

conf

DOI

10.1109/ICNDS.2010.5479132

Filename

5479132