Research on China´s telecommunications industry´s CRM system

The Telecommunications industry is facing a series of changes in business environment and the pattern of the market. In the new situation of the 21st century, the customer resources has became the most important resources in the market competition, every company make the customer resources as the focus in the competition. The Telecommunication industry must focus on the training of the core competitiveness. The most important point of the CRM is to remain the customer relationship in the best condition. This article is based on the idea of customer relationship management. Combining the characteristics of the telecommunications industry itself, the article highlights the need for the telecommunication enterprise to implement the CRM management. This paper offers the strategy of the implement of CRM in the telecommunication industry.