Title :
Notice of Retraction
A comparative study of consumers´ acceptance model in mobile-commerce
Author :
Xiaolu Cheng ; Luzhuang Wang
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
As the rapid development of m-commerce, China has entered the age of m-commerce. Based upon the Unified Theory of Acceptance and Use of Technology (UTAUT), this study explored the factors impacting on the using of m-commerce by adding one trust-related construct (perceived credibility) and one resource-related construct (perceived cost), and examined the relationships between the proposed constructs. Authors also designed a comparative study between two sampling group, one is from people in universities campus, and the other from people online randomly. These data were tested against the research model by means of the structural equation modeling approach. The results showed that the constructs´ predictive power is quite different for different sample groups.
Keywords :
consumer behaviour; electronic commerce; China; consumer acceptance model; m-commerce; mobile commerce; perceived cost; perceived credibility; resource-related construct; structural equation modeling; trust-related construct; Business; Cities and towns; Costs; Educational institutions; Equations; Internet; Mobile computing; Psychology; Sampling methods; Testing; Acceptance model; Mobile Commerce; UTAUT;
Conference_Titel :
Computer Engineering and Technology (ICCET), 2010 2nd International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6347-3
DOI :
10.1109/ICCET.2010.5485655