Notice of RetractionSeller side B2B e-market: comparison between cooperative and non-cooperative game

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

B2B electronic marketplaces enable businesses to do a best deal on what they need. But unfortunately some B2B e-markets failed because they couldn´t satisfy their client´s expectations. Especially sellers are not willing to participate in an e-market because of the pressure of competition in electronic trade world. So, for preventing sellers to leave e-market and analysis their situation, we considered a seller center B2B electronic market. Using game theory approaches is a way for analyzing markets. So, this method is used here. Profit and cost for both form of game -cooperative and non-cooperative- are calculated and compared based on a case. The result shows the best situation for sellers and how they can make more profit.