Constructing the optimized two-way supply chain model for auto sales corporation in China

Focusing on the problems of the supply chain of current automobile sales corporations, such as the single sales chain, lack of a consolidated information platform, lack of the concepts of strategic cooperation league, etc. This paper finds out how to construct the optimized two-way supply chain model for the auto sales corporations through the perspective of logistics, information flow, fund flow and reverse supply chain, based on the supply chain management theory. On the same time, this paper analyses the application value of the optimized model.