Notice of RetractionFestival tourists´ emotion, perceived service quality and behavioral intentions

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Festival tourism has experienced rapid growth in the past decades, while tourists´ behavior is nonetheless neglected. The purpose of this study is to investigate drivers of festival tourists´ behavioral intentions and specifically examine the interrelationship among festival tourists´ emotion, perceived service quality and behavioral intentions. A survey is conducted in 2009 Shanghai International Tea Culture Festival and the model is tested by structural equation modeling. The results show that tourists´ emotion is positively related to perceived service quality and behavioral intentions, and perceived service quality is positively related to behavioral intentions in the context of the festival tourism in China. This study contributes to the theoretical advancement in the field of festival marketing and also provides further insight for festival managers into better understanding of tourists´ behavioral intentions.