Title :
Extracting user posting behavior using HTTP flow
Author :
Sakurada, Reiko ; Moriya, Takaaki ; Akahani, Junichi
Author_Institution :
Network Service Syst. Labs., NTT Corp., Musashino, Japan
Abstract :
We have proposed a decision-tree-based method for quick extraction of user posting behavior from flow data. Since our method scans only HTTP POST headers fields, which are described at the beginning of the HTTP body, we do not have to fully scan the HTTP body. Thus, traffic flow can be quickly scanned to extract posting behavior. However, it might be difficult to improve the F-measure based on HTTP header fields. Finally, required accuracy is determined by services that use posting behavior; therefore, we need another method, which can be combined with our proposed method for analyzing user behavior using the HTTP body. So far, we assume behavioral targeting advertising (BTA) and Q&A sites as services using posting behavior. Our proposed method might be used for these services. For BTA services, it might help in finding people who are better consumers. For Q&A services, it might help in finding people who are better answerers.
Keywords :
Web sites; data privacy; electronic mail; hypermedia; information retrieval; online front-ends; transport protocols; HTTP GET; HTTP POST messages; HTTP flow; Web browser; blogs; bulletin boards; flow data; marketing research; privacy protection; proxy servers; traffic logs; user posting behavior extraction; Blogs; Data mining; Electronic mail; History; Laboratories; Network servers; Privacy; Telecommunication traffic; Web pages; Web server;
Conference_Titel :
Information and Telecommunication Technologies (APSITT), 2010 8th Asia-Pacific Symposium on
Conference_Location :
Kuching
Print_ISBN :
978-1-4244-6413-5
Electronic_ISBN :
978-4-88552-244-4