• DocumentCode
    525763
  • Title

    Analysis on corporations exerting cyber marketing strategies

  • Author

    Liu, Zhi-cheng ; Shi, Guo-jun

  • Author_Institution
    Coll. of Econ. & Manage., Heilongjiang Bayi Agric. Univ., Da qing, China
  • Volume
    2
  • fYear
    2010
  • fDate
    12-13 June 2010
  • Firstpage
    492
  • Lastpage
    495
  • Abstract
    In the era of information, the development and application of network technology has changed the distribution of information and acceptance approach, changed the way people live, work, study and cooperate. Enterprises must actively make use of new technology to change business ideas, business methods and management methods, and promote the rapid development of enterprises. Internet marketing will become trans-century marketing strategy. In this article we based on analyzing the implications and features of network marketing, discover that the current network of Chinese enterprises in the existing problems in the process of network marketing, and put forward the corresponding strategies.
  • Keywords
    Internet; marketing; organisational aspects; Chinese enterprises; Internet marketing; business ideas; business methods; corporations; cyber marketing strategies; management methods; network technology; Internet; Marketing and sales; Modems; cyber marketing; internet; internet promotion;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer and Communication Technologies in Agriculture Engineering (CCTAE), 2010 International Conference On
  • Conference_Location
    Chengdu
  • Print_ISBN
    978-1-4244-6944-4
  • Type

    conf

  • DOI
    10.1109/CCTAE.2010.5543211
  • Filename
    5543211