The path analysis of “last mile” in rural information

Rural Information is an objective requirement of building new socialist countryside, a necessary prerequisite for the farmers´ income increasing, agricultural efficiency, and rural development. Whether “Last mile” problem could well resolve is directly related to success or failure of information technology in rural areas. Resolving rural information “last mile” problem can help to narrow the urban-rural “information gap”, and eliminate the rural areas “information island.” In resolving the real issue of “last mile”, there have many bottlenecks. In this paper we try to farm individual PC+ rural information station+ bundled system of telephone, SMS, mobile phones + IPTV and other means and ways to solve the problem of rural information “last mile”.