DocumentCode
526734
Title
Notice of Retraction
The viral E-marketing strategy of the SMEs
Author
Zhao Tiancheng
Author_Institution
Int. Sch., Beijing Univ. of Posts & Telecommun., Beijing, China
Volume
4
fYear
2010
fDate
9-11 July 2010
Firstpage
714
Lastpage
718
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The article focuses on small or medium enterprises(SMEs), and briefly discusses the necessity of electronic marketing (E-marketing) using second-hand data on the Internet analysis and comparison. Specifically, it indicates the viral Internet marketing strategy, and analyzes its advantages and applicability. Moreover, base on the characteristics and status of the SMEs, the author points out specific viral E-marketing strategy and implementation plans. Finally, the author analyzes the misunderstanding of the small or medium enterprises in the E-marketing and gives practicable rationalization proposals.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The article focuses on small or medium enterprises(SMEs), and briefly discusses the necessity of electronic marketing (E-marketing) using second-hand data on the Internet analysis and comparison. Specifically, it indicates the viral Internet marketing strategy, and analyzes its advantages and applicability. Moreover, base on the characteristics and status of the SMEs, the author points out specific viral E-marketing strategy and implementation plans. Finally, the author analyzes the misunderstanding of the small or medium enterprises in the E-marketing and gives practicable rationalization proposals.
Keywords
Internet; data analysis; marketing data processing; small-to-medium enterprises; Internet analysis; SME; electronic marketing; small to medium enterprise; viral e-marketing strategy; Companies; Economics; Electronic mail; E-marketing; SMEs; viral; virus;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Information Technology (ICCSIT), 2010 3rd IEEE International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-5537-9
Type
conf
DOI
10.1109/ICCSIT.2010.5565060
Filename
5565060
Link To Document