Notice of RetractionThe viral E-marketing strategy of the SMEs

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

The article focuses on small or medium enterprises(SMEs), and briefly discusses the necessity of electronic marketing (E-marketing) using second-hand data on the Internet analysis and comparison. Specifically, it indicates the viral Internet marketing strategy, and analyzes its advantages and applicability. Moreover, base on the characteristics and status of the SMEs, the author points out specific viral E-marketing strategy and implementation plans. Finally, the author analyzes the misunderstanding of the small or medium enterprises in the E-marketing and gives practicable rationalization proposals.