Effects of Visual Vividness and Navigation Modes on Perception of Presence in Virtual Museums

Visual vividness and navigation mode are essential factors in designing of virtual museums. Using a virtual museum system as experimental materials, with the multi-dimensional subjective evaluation questionnaires on presence, the relationship between the two factors visual vividness and navigation mode of virtual museums and users´ perception of presence was studied. The research results show that higher visual vividness significantly enhances the sense of spatial presence, involvement and realness. The differences of users´ navigation mode also significantly affect users´ spatial presence and involvement to system, where active navigation mode has more advantages. While there is no significant difference in evaluation of users´ realness whether users actively control the system or passively view the 3D animation.