Synergizing explorative and exploitative learning in innovation: An empirical study

Continuous innovation needs the dynamic alignment of today´s operational effectiveness and tomorrow´s strategic flexibility. This paper tries to develop continuous innovation theory by adding March´s taxonomy of learning in continuous innovation theory and suggests that the dynamic synergy of explorative and exploitative learning is the key for continuous innovation. An empirical study suggests that there´s a co-evaluation of explorative and exploitative learning, and firms should maintain a balance between exploration and exploitation dynamically for continuous innovation.