Adopted intention of mobile commerce from TAM perspective: An empirical study of real estate industry

Mobile commerce systems create a new mobile business model and change e-commerce paradigms, having an especially significant effect on the medical and insurance industries. Furthermore, the real estate industry is increasing in the booming market, but tends to become overheated. Thus, some innovative techniques (such as mobile commerce) were adopted by estate agent to enhance their competitive advantage. This study examines the usage behavior of a sample of users of the new technology of m-commerce using a technology acceptance model (TAM). In fact, technology acceptance model (TAM) is a well-known theory regarding the adoption of information technology (IT). Furthermore, this paper incorporates an additional behavioral construct, tool experience, to improve the predictive value of the original TAM model, named revised TAM. Additionally, the structural equation model (SEM) is used to verify the causal relationships between variables. Analytical results confirm that TAM appropriate for explaining the use of m-commerce for insurance industry.