Title :
Notice of Retraction
The effectiveness of online sales promotion under different shopping experience
Author :
Li Zhao ; Jinghua Wen
Author_Institution :
Coll. of Inf., Guizhou Univ. of Finance & Econ., Guiyang, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Online sales promotion are getting more and more popular among the shopping websites and online retailers. However, it is not clear whether the online promotion activities can influence the purchasing intention of consumers with different online shopping experience. A study based on Chinese main online shopping websites shows that the consumers´ shopping experience has significant influence on online purchasing intention under different promotion activities. Moreover, consumers with different online shopping experience prefer different sales promotion activities.
Keywords :
Internet; consumer behaviour; promotion (marketing); purchasing; retail data processing; sales management; consumer purchasing intention; online retailer; online sales promotion; online shopping; shopping Website; Biological system modeling; Marketing and sales; Silicon; online sales promotion; online shopping; online shopping experience;
Conference_Titel :
Computer Application and System Modeling (ICCASM), 2010 International Conference on
Conference_Location :
Taiyuan
Print_ISBN :
978-1-4244-7235-2
DOI :
10.1109/ICCASM.2010.5620437
