Research on Operation and Management of Mobile Informationization

Author

Chun, Wang ; Zhong, Xie ; Min, Tang

Author_Institution

Sch. of Econ. & Manage., China Univ. of Geosci. (Wuhan)(CUG), Wuhan, China

Volume

2

fYear

2010

fDate

16-18 July 2010

Firstpage

313

Lastpage

316

Abstract

Mobile informationization is a strategic decision that the operators response the stronger competition, create and development market, and realize sustainable development, of which effective implementation is an important research program that the operators and the entire industrial chain must challenge. Neither domestic nor foreign successful experiences can be provided at present. Firstly, this article describes the definition and function of mobile informationization. Secondly, it introduces the classification and current application situation of mobile informationization. Finally, it discusses how to effectively implement operation and management of mobile informationization from such six aspects as industrial chain, commercial mode, organizational structure, development system, support of operation, and integration of promotion.

Keywords

electronic commerce; information management; marketing data processing; mobile computing; commercial mode; development system; industrial chain; mobile informationization management; mobile informationization operation; operation support; organizational structure; promotion integration; sustainable development; Business; Communication system security; Industries; Mobile communication; Mobile computing; Monitoring; Wireless LAN; Commercial Mode; Industrial Chain; Integrated Marketing; Mobile Informationization;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Technology and Applications (IFITA), 2010 International Forum on

Conference_Location

Kunming

Print_ISBN

978-1-4244-7621-3

Electronic_ISBN

978-1-4244-7622-0

Type

conf

DOI

10.1109/IFITA.2010.150

Filename

5634795