Title :
Research on Operation and Management of Mobile Informationization
Author :
Chun, Wang ; Zhong, Xie ; Min, Tang
Author_Institution :
Sch. of Econ. & Manage., China Univ. of Geosci. (Wuhan)(CUG), Wuhan, China
Abstract :
Mobile informationization is a strategic decision that the operators response the stronger competition, create and development market, and realize sustainable development, of which effective implementation is an important research program that the operators and the entire industrial chain must challenge. Neither domestic nor foreign successful experiences can be provided at present. Firstly, this article describes the definition and function of mobile informationization. Secondly, it introduces the classification and current application situation of mobile informationization. Finally, it discusses how to effectively implement operation and management of mobile informationization from such six aspects as industrial chain, commercial mode, organizational structure, development system, support of operation, and integration of promotion.
Keywords :
electronic commerce; information management; marketing data processing; mobile computing; commercial mode; development system; industrial chain; mobile informationization management; mobile informationization operation; operation support; organizational structure; promotion integration; sustainable development; Business; Communication system security; Industries; Mobile communication; Mobile computing; Monitoring; Wireless LAN; Commercial Mode; Industrial Chain; Integrated Marketing; Mobile Informationization;
Conference_Titel :
Information Technology and Applications (IFITA), 2010 International Forum on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-7621-3
Electronic_ISBN :
978-1-4244-7622-0
DOI :
10.1109/IFITA.2010.150