Research in the Credit Evaluation Model Based on C2C Electronic Business

With the high-speed development of C2C Electronic Business, The issue of trust among the transactions is rapidly following up, and Credit Evaluation System needs improvement as soon as possible. This paper makes a further study on the existing credit evaluation methods and submits a new credit evaluation model. The new model optimizes the credit evaluation grade, cracks down speculation on the credit behavior by technical methods, and considers some factors such as the trading amount and credit evaluation of customers. The improved model can provide more efficient transaction information, and move forward a single step in reducing transaction risks. It will also help traders to make the correct decision.