Title :
Joint inventory-advertising control with constraints
Author_Institution :
Dept. of Manage. Sci., Fudan Univ., Shanghai, China
Abstract :
We study the optimal control problem for a periodic review inventory system. Advertising partially control the random demand. The ordering and advertising decisions are constrained. There are two cases: The fixed capacity constraint and the dynamic cash flow constraint. We build the dynamic programming models and present the structure of the optimal control policies. Our optimization problems combine operations, marketing and financing issues.
Keywords :
advertising; dynamic programming; optimal control; stock control; dynamic cash flow constraint; dynamic programming models; fixed capacity constraint; joint inventory-advertising control; optimal control problem; optimization problems; periodic review inventory system; Inventory control; advertising; constraints; dynamic program;
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
DOI :
10.1109/FITME.2010.5656267