DocumentCode
536417
Title
The Options Value Analysis of Enterprise Based on Strategic Alliance
Author
Liu, Yanping
Author_Institution
Xinhua Sch. of Banking & Insurance, Zhongnan Univ. of Ecomomic & Law, Wuhan, China
fYear
2010
fDate
7-9 Nov. 2010
Firstpage
1
Lastpage
4
Abstract
Due to the increasingly fierce market competition, strategic alliance has become one of the main ways responses to competition, and enhance the competitiveness of the enterprise. Enterprise strategic alliance effectively combines the resources of the enterprise, using their expertise to enhance the core competitiveness. This paper first introduces the point of view based on enterprise resource dependence theory of strategic alliance, then through the research, analysis of the strategic alliances, use option pricing methods for the enterprise strategic alliance to provide a certain basis.
Keywords
marketing; organisational aspects; pricing; share prices; strategic planning; enterprise strategic alliance; fierce market competition; option pricing methods; options value analysis; Companies; Contracts; Economics; Investments; Marketing and sales; Pricing;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location
Henan
Print_ISBN
978-1-4244-7159-1
Type
conf
DOI
10.1109/ICEEE.2010.5660099
Filename
5660099
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