The Application of C2C Model of E-Commerce in Higher Education Based on AHP

Recently, the traditional flea markets for college students have a lot of flaws and defects. The existing C2C E-Commerce Web sites have not provided a stage for college students, who are in the ranks of the special groups. This paper devotes to create an on-line flea market which is faced with the Higher Education District focusing on college students. Firstly, it investigates the satisfaction of college students on the existing C2C E-Commerce web sites through the scientific methods of AHP. Secondly, it analyses a series of competition of the existing markets. At last, based on the consumer groups, it puts forward the model of C2C E-Commerce web site for the Higher Education District which is a flea market, and in accord with special characteristics for college students.