Title :
Research on the Advantages and Disadvantages of Online Shopping and Corresponding Strategies
Author :
Yang Jia-xin ; Zhao Hong-xia ; Wan Jun
Author_Institution :
Sch. of Marketing Manage., Liaoning Tech. Univ., Huludao, China
Abstract :
Online shopping is a new mode in the era of e-commerce. That consumers shopping online or not is relevant with business credibility, e-commerce technology and logistics and so on.The paper analyzed the advantages and disadvantages from the consumers´ point of view, and corresponding strategies are proposed to solve the problems.
Keywords :
Internet; customer services; electronic commerce; retail data processing; business credibility; e-commerce; logistics; online shopping; Electronic commerce; Internet; Logistics; Marketing and sales; Presses; Security;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660278
