DocumentCode
536589
Title
Research on Establishment Framework for Theory of Socialized Service Marketing Mix in Stadiums and Gymnasiums of Colleges and Universities
Author
Cao Yong-zhen
Author_Institution
Sch. of Phys. Educ., East China Jiaotong Univ., Nanchang, China
fYear
2010
fDate
7-9 Nov. 2010
Firstpage
1
Lastpage
4
Abstract
The Establishment Framework for Theory of Socialized Service marketing mix in stadiums and gymnasiums of colleges and universities is studied by literature review, specialists visiting, and field investigation. The framework of the adopted marketing mix is established on the basis of study on socialized service marketing mix, which involves personnel, physical exhibition and process except for the traditional "4P".
Keywords
marketing; teaching; adopted marketing mix; establishment framework research; physical exhibition; socialized service marketing mix; Communities; Educational institutions; Fitting; Personnel; Qualifications; Training;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location
Henan
Print_ISBN
978-1-4244-7159-1
Type
conf
DOI
10.1109/ICEEE.2010.5660309
Filename
5660309
Link To Document