Title :
The Inspiration of Customer Assessment for Product Innovation
Author_Institution :
Dept. of Psychol., Nanjing Normal Univ., Nanjing, China
Abstract :
Customer assessment is very important for product innovation. In this study, the genetic algorithms and fuzzy comprehensive evaluation were used together to analyze the product assessment data. The evaluation made by undergraduates on Master Kong beef instant noodle was used as an example. The research shows that genetic algorithms-based fuzzy comprehensive evaluation is useful in the customer assessment. The results will be helpful for product innovation.
Keywords :
fuzzy set theory; genetic algorithms; innovation management; product development; Master Kong beef instant noodle; customer assessment; fuzzy comprehensive evaluation; genetic algorithm; product assessment; product innovation; Compounds; Computational modeling; Genetic algorithms; Mathematical model; Presses; Technological innovation;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660575
