Theoretical Exploration on Tourism Souvenir Development Based on Culture Regionalism

The study between tourism souvenir development and culture in China most focus on one certain culture or one certain region, all belonging to phenomenon analysis, now there is a lack of further theoretical studies through local or specific phenomenon. The purpose of this paper is to decompose tourism souvenir core value from cultural perspective with economic theory, and then do some inference of souvenir development. We found that symbolic value and commemorative value compose the core value of tourism souvenir which differs from any tourism commodity (Figure 1), the symbolic value restrict market area of souvenirs within symbolic area (Figure 2), and the commemorative value expand souvenir market with two characteristics of orientation and centrality (Figure 3). Finally we give some advice of souvenir development on consideration of cultural conflicts and coordination between different cultures.