Title :
The Research of Performance Assessment Management of Strategic Alliance of Large Coal Enterprises
Author_Institution :
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo, China
Abstract :
The Strategic Alliance has been recognized by more and more, but most of the performances are not satisfactory. The paper selects 28 key strategic alliance enterprises as performance evaluation targets to assess the overall performance of an alliance and the individual´s performance, respectively from the horizontal and vertical dimensions based on market demand and market development. The result shows that the performance of Pingmei group is good.
Keywords :
coal; market research; mining industry; strategic planning; Pingmei group performance; coal enterprise; horizontal alliance; market demand; market development; performance assessment management; strategic alliance; vertical alliance; Companies; Contracts; Marketing and sales; Object recognition; Performance evaluation; Production;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660784
