Mobile Internet Experience Research Based on TAM

The experience is everything, and we have never had so much experience to try. Mobile internet experience has become one of the new experiences in life. Firstly, this article describes the use intention of mobile Internet in China which both quantity of Chinese mobile internet users and using frequency are low. Secondly, based on TAM and flow experience theory this article builds a model of the mobile internet experience including four factors which are level of challenge, user skills, perceived ease of use and perceived usefulness. At last this article puts forward marketing strategy according to the model of the mobile internet experience.