Title :
Research of Personal Online Bank Choice Based on Information-Processing Theory
Author :
Liao, Junfeng ; Wang, Zhongqiang ; Cheng, Rui
Author_Institution :
Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou, China
Abstract :
How will information from online banks influence the choice of customers? This research uses information processing theory, WOM theory, perceived risk theory and trust theory, in order to find the flow of information from online banks to customers, and the relationships among those issues. Moreover, online banks in Mainland China are the targets of this research.
Keywords :
Internet; bank data processing; risk analysis; security of data; WOM theory; information processing theory; perceived risk theory; personal online bank; trust theory; Cognition; Correlation; Information processing; Mathematical model; Mouth; Reliability; Testing;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5661012
