DocumentCode
537110
Title
Research of Personal Online Bank Choice Based on Information-Processing Theory
Author
Liao, Junfeng ; Wang, Zhongqiang ; Cheng, Rui
Author_Institution
Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou, China
fYear
2010
fDate
7-9 Nov. 2010
Firstpage
1
Lastpage
4
Abstract
How will information from online banks influence the choice of customers? This research uses information processing theory, WOM theory, perceived risk theory and trust theory, in order to find the flow of information from online banks to customers, and the relationships among those issues. Moreover, online banks in Mainland China are the targets of this research.
Keywords
Internet; bank data processing; risk analysis; security of data; WOM theory; information processing theory; perceived risk theory; personal online bank; trust theory; Cognition; Correlation; Information processing; Mathematical model; Mouth; Reliability; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location
Henan
Print_ISBN
978-1-4244-7159-1
Type
conf
DOI
10.1109/ICEEE.2010.5661012
Filename
5661012
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