Title :
Research on Stackelberg Models of "Many-to-One" Supply Chain in Private Electronic Markets
Author_Institution :
Bus. Sch., East China Univ. of Political Sci. & Law, Shanghai, China
Abstract :
Compared to public and independent e-marketplaces, private electronic markets (PEM) have lots of virtues such as strengthening SC relationships with closer collaboration, etc. This paper studies a manufacturer Stackelberg model of a supply chain in PEM. It discusses what will be different about the Stackelberg leader& the follower& both of the manufacturers´ optimal order quantity, optimal revenues and the consumer surplus, etc. when setting up a PEM. By numerical experiments, the paper concludes that, both a low margin production cost and demand markets rich in elasticity are very helpful to the leader to set up PEM. However, both a low margin production cost and demand markets poor in elasticity will have a little influence on the follower in PEM.
Keywords :
electronic commerce; supply and demand; supply chain management; PEM; SC relationship; demand markets; independent e-marketplaces; low margin production cost; manufacturer Stackelberg model; manufacturer optimal order quantity; many-to-one supply chain; numerical experiment; optimal revenues; private electronic markets; production cost; public e-marketplaces; Biological system modeling; Consumer electronics; Elasticity; Lead; Supply chains;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5661015