DocumentCode
537329
Title
Virtual Currency Policies on the Influence of Online Game Customers´ Lose
Author
Junfeng Liao ; Xu Xiao
fYear
2010
fDate
7-9 Nov. 2010
Firstpage
1
Lastpage
4
Abstract
The change of Virtual currency strategy is common in electronic business. Online game is one of the areas where virtual currency strategy changes frequently. This research focuses on how the change of Virtual currency strategy effects customer satisfaction. Online games´ economic problems attributed the problem of inflation. And the change of Virtual currency strategy associates that of Inflation in online game; in addition, it associates customer satisfaction. This paper uses customer satisfaction model, studies the reaction of customers in different types through the questionnaire survey data.
Keywords
Internet; computer games; customer satisfaction; electronic money; inflation (monetary); customer satisfaction; electronic business; online game customers lose; online games economic problem; virtual currency strategy; Biological system modeling; Customer satisfaction; Economics; Games; Industries; Presses;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location
Henan
Print_ISBN
978-1-4244-7159-1
Type
conf
DOI
10.1109/ICEEE.2010.5661327
Filename
5661327
Link To Document