DocumentCode
537624
Title
The Evaluation Method of Marketing Staff Competency Based on Gray Relational Analysis
Author
Liu Haojie ; Wang Juan ; Yuan Jiahai ; Xiong Minpeng
Author_Institution
North China Electr. Power Univ., Beijing, China
Volume
1
fYear
2010
fDate
23-24 Oct. 2010
Firstpage
324
Lastpage
328
Abstract
The paper utilizes competency evaluation model based on gray relational analysis to assess marketing staff competency. An empirical case is given for an automobile company´s marketing staff competency evaluation to prove the validity of the model.
Keywords
automobile industry; human resource management; automobile company; competency evaluation model; gray relational analysis; marketing staff competency evaluation; Competency Model; Evaluation Methods; Gray Relational Analysis;
fLanguage
English
Publisher
ieee
Conference_Titel
Web Information Systems and Mining (WISM), 2010 International Conference on
Conference_Location
Sanya
Print_ISBN
978-1-4244-8438-6
Type
conf
DOI
10.1109/WISM.2010.37
Filename
5662847
Link To Document