Title :
The Evaluation Method of Marketing Staff Competency Based on Gray Relational Analysis
Author :
Liu Haojie ; Wang Juan ; Yuan Jiahai ; Xiong Minpeng
Author_Institution :
North China Electr. Power Univ., Beijing, China
Abstract :
The paper utilizes competency evaluation model based on gray relational analysis to assess marketing staff competency. An empirical case is given for an automobile company´s marketing staff competency evaluation to prove the validity of the model.
Keywords :
automobile industry; human resource management; automobile company; competency evaluation model; gray relational analysis; marketing staff competency evaluation; Competency Model; Evaluation Methods; Gray Relational Analysis;
Conference_Titel :
Web Information Systems and Mining (WISM), 2010 International Conference on
Conference_Location :
Sanya
Print_ISBN :
978-1-4244-8438-6
DOI :
10.1109/WISM.2010.37
