STRATEGOS: A case-based approach to strategy making in SME

Making strategic decisions in an enterprise is one of the most difficult problems of management. It is a result of unstructured character of such decisions which are made in conditions of high uncertainty. This issue is particularly important in case of Small and Medium Enterprises (SME), where Chief Executive Officers (CEO) are lacking support in this area and most often act intuitively, being convinced that their business is unique. Recent researches on decision-making point out the substantial influence of referring to analogies and self-experience in strategic problems. Accordingly it is proposed to use case-based reasoning to build STRATESOS - the strategic decision support system. Then, the system was verified in a survey by dozens of CEOs from SME. The results of the survey are promising and show the remarkable correspondence of the proposed solution with expectations and strategic behavior of CEOs.