The application and research of product image quantitative analysis in mobile design

The product is the foundation and prerequisite of survival and development of the enterprise. The product image is the formation of the character of a unified image in the product design, development, research and development, distribution and use, is the uniform results of the image quality of the product internal and External visual image .In Nowadays´ mobile product homogenization, The quality of the product image will directly affect the mobile phone manufacturers and whether can achieve good social and economic benefits. This article proposed the three-tier meaning of the product image from the concept of product integrity, described the product image design factors and apply the quantitative analysis of product image to measure the value of the mobile product image. The article proposed specific ideas and methods of product image design for building a more perfect image of mobile products to provide a theoretical basis for further study based on Product image analysis of mobile phone specific case, from the sample selected, the selection of adjective phrases product image, questionnaire design, research and analysis to analyze in detail.