Title :
The differentiation way of integrated ceiling products
Author :
Lingjiang, Chen ; Xiaojuan, Xu
Author_Institution :
Sch. of Light Ind., Zhejiang Univ. of Sci. & Technol., Hangzhou, China
Abstract :
Integrated ceiling industry faces product duplicating and homogenization competition. JINDING brand must make its differentiation way if it intends to gain considerable development and success. It points out that JINDING brand can make its product way on classical or archaized style and introduces a new enterprise idea of “Pioneer of Archaized Ceiling ”. By the way of searching segment market and serving high and medium home decorating, it matchs classical style product image with luxury and comfortable decorating style. In this way, point to area, promote enterprise brand ungrading. They should make use of external excellent design resources and integrate internal design power, go in for product development, use market methods like releasing through large expo in Beijing, Shanghai and Guangzhou and make more ceiling distributors know the advantages and potentials of JINDING company.
Keywords :
ceilings; exhibitions; marketing; product design; product development; Beijing; Guangzhou; JINDING brand; Shanghai; archaized ceiling; classical style product image; comfortable decorating style; differentiation way; enterprise brand; external excellent design resources; integrated ceiling products; product development; segment market; Companies; Educational institutions; Europe; Image color analysis; Propulsion; Classical Chinese archaistic style; European style; Integrated ceiling; differentiation;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681297