DocumentCode
538155
Title
The strategic research of traditional handicraft products´ modern development bases on consumer psychology
Author
Yihao, Zhu ; Yuning, Zhu
Author_Institution
Coll. of Arts, Zhejiang Univ. of Technol., Hangzhou, China
Volume
1
fYear
2010
fDate
17-19 Nov. 2010
Firstpage
282
Lastpage
284
Abstract
Basing on traditional handicraft products´ development status, this thesis analyzes handicrafts´ negative factors such as large design flexibility, complicated production process, weakness in development and detachment from the modern manufacturing system and so on. The thesis takes “Longquan sword” as an example to study the modern development strategy which bases on consumer psychology and combines with industrial design. Besides, it also discusses the development mode and combination of industrial design and traditional handicraft industry.
Keywords
consumer behaviour; consumer products; product development; Longquan sword; consumer psychology; industrial design; modern development strategy; product development; traditional handicraft industry; traditional handicraft product; Longquan sword; consumer need; handicraft product; modern development;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location
Yiwu
Print_ISBN
978-1-4244-7973-3
Type
conf
DOI
10.1109/CAIDCD.2010.5681353
Filename
5681353
Link To Document