Design and teaching research of dynamic interaction VI

Brand visual identity (VI) is a relatively mature field. It has a set of basic teaching contents. With the development of multimedia, dynamic interactive interface become increasingly an important window to display brand image, but the system theory of VI in the design of multimedia interactive interface has not been formed. At the meantime the VI course is focused on the design content of traditional print media and the multimedia is ignored, which also revealed the existing blind spot in VI design. So this paper puts forward the novel concept of dynamic interaction of VI based on the relationship among UI, the existing VI and the dynamic interactive VI, expands the teaching content of VI from the existing static and one-way transfer of information to the dynamic and two-way interactive transfer design of visual identity.