Persuasion Mechanism of Agent Based on Influence of Dissemination of Word-of-Mouth

Agent Negotiation based on persuasion can improve negotiation efficiency in dynamic environment and guarantee its effect. Word-Of-Mouth and its dissemination can strengthen the effect of persuasion. The concept of influence of dissemination of Word-Of-Mouth and the persuasion model of agent based on it is illustrated. Corresponding Mechanism including creation and evaluation is also illustrated, which is based on the quantization of influence of dissemination of Word-Of-Mouth. And finally elaborate and verify it through the computation example and corresponding system development of agent.