Internet marketing based on Electronic Commerce

Electronic Commerce (E-Commerce or EC) is possibly the most promising application of information technology witnessed in recent years. E-Commerce has been defined in several ways depending on the context and research objective. In this study, We proposed a research model that suggested five factors in internet marketing: keyword, internet auction, e-mail, Blog and advertising marketing. Inspired by the technology acceptance model and other relevant research in the area, we also identified four factors that influence electronic commerce adoption: organizational readiness, price, evaluate, and perceived usefulness. To validate the research model, we collected data from top corporate website by using an Internet survey.