Abstract :
Tech firms have dominated the 2014 Brand Finance Global 500 league table of the world´s most valuable brands, with Apple topping the list for the third year running. In the annual study by brand valuation consultancy Brand Finance, eight out the global top ten brands are technology firms. Only the presence of retailers Walmart and Amazon prevent tech domination at the top of the table, though the fact that the online retailer has leap-frogged its less tech-savvy rival to take eighth spot is telling.
