• DocumentCode
    549968
  • Title

    The Study of the Companies Distorted Marketing Behavior and Management Paths in the Paradigm Shift

  • Author

    Li Xi Ping ; Zou You

  • Author_Institution
    Sch. of Bus. & Adm., Hubei Univ. of Traditional Chinese Med., Wuhan, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    Firstly, author sortes and refines literature about the distorted marketing behavior of companies mainly from rent-seeking ,market stakeholders and the documents conclusion of the distorted marketing behavior. Secondly analyzing the distorted marketing behavior in companies during the transition period.Then analyzing the consequence of companiess´ distorting marketing.Finally constructing the management paths for the distorted marketing behaviors.
  • Keywords
    marketing; organisational aspects; companies distorted marketing behavior; companiess distorting marketing; distorted marketing behavior; documents conclusion; market stakeholder; paradigm shift; transition period; Companies; Contracts; Local government; Monopoly;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5997959
  • Filename
    5997959
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=549968