Title :
The Study of the Companies Distorted Marketing Behavior and Management Paths in the Paradigm Shift
Author :
Li Xi Ping ; Zou You
Author_Institution :
Sch. of Bus. & Adm., Hubei Univ. of Traditional Chinese Med., Wuhan, China
Abstract :
Firstly, author sortes and refines literature about the distorted marketing behavior of companies mainly from rent-seeking ,market stakeholders and the documents conclusion of the distorted marketing behavior. Secondly analyzing the distorted marketing behavior in companies during the transition period.Then analyzing the consequence of companiess´ distorting marketing.Finally constructing the management paths for the distorted marketing behaviors.
Keywords :
marketing; organisational aspects; companies distorted marketing behavior; companiess distorting marketing; distorted marketing behavior; documents conclusion; market stakeholder; paradigm shift; transition period; Companies; Contracts; Local government; Monopoly;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5997959
