Title :
Navigation strategies on multi-column textual pages
Author :
Mátrai, R. ; Kosztyán, Zs T. ; Lányi, C. Sik
Author_Institution :
Dept. of Inf., Eotvos Lorand Univ., Budapest, Hungary
Abstract :
On web pages and news portals, the user is often confronted with layouts in columns and has to search textual information ordered in columns. This paper examines how more column layout guides visual attention and what settings can help or disturb users to find information they need. An experiment and their results are discussed, in which navigation strategies and reaction times were examined on more column textual pages and the effect of the following factors on latency to click on a target word were examined: number of columns, target positions, word length, meaningful/meaningless context, colour of the fore- and background, size of the area which had to be scanned.
Keywords :
data visualisation; information retrieval; user interfaces; column layout; meaningful context; meaningless context; multicolumn textual pages; navigation strategy; user interface; word length; Color; Context; Indexes; Layout; Navigation; Psychology; Visualization; navigation; usability; user interface; web page layout;
Conference_Titel :
Cognitive Infocommunications (CogInfoCom), 2011 2nd International Conference on
Conference_Location :
Budapest
Print_ISBN :
978-1-4577-1806-9
Electronic_ISBN :
978-963-8111-78-4
