Tourism service improvement based on Quality Gap Model

Based on Service Quality Gap Model, this thesis introduces the basic concepts of the service quality and service quality gap model, and then describes the status quo of the tourism service quality gao and the gap between the customer expectation and the customer perception. In them meantime, it makes an analysis of the causes of this situation and puts forward the countermeasures and suggestions for the improvement of the tourism service quality to be helpful to promote the tourism service quality.