Yet another dimension of organizational culture: Implications from mobile social games in Japan

The mobile Internet business is entering a new era in Japan with the emerging revenue-generating mobile social games. Mobile social games expose some region-specific different behaviors. This is a rich source of new perspectives of cultural behaviors. The analysis of the cultural perspective is shifting its focus from the real-world behavior to the virtual-world behavior. The author proposes a new cultural dimension in the emerging differences of social network behaviors in the virtual world.