Designing digital signage for better wayfinding performance: New visitors´ navigating campus of university

With ever increasing consumer interest growing in digital signage, wayfinding digital signage was gaining momentum. However, many places are still having problems of confusing signage. This study was to explore how to design user centered digital signage for better wayfinding performance. This study focused on evaluating campus information digital signage as a wayfinding tool, which can be valuable for campus visitors. This paper examined two evaluations, formative evaluation and summative evaluation, in the context of how users were judging a worth of a system with regard to digital signage design prior to construction, and testing the validity and determining the impact of digital signage design. Results indicated that digital signage was more efficient than paper signage or traditional signage. The integration of these methods would help to identify effective content and design features of wayfinding digital signage for future study.