Technology-based strategic marketing planning for Pi-Pe

Author

Tienkouw, Sineenat ; Wongtosrad, Nutvadee ; Tanwanont, Paramet ; Niraswan, Rattapoom ; Khlayprapha, Chaimongkon ; Taesuwan, Pisan ; Muangthong, Thanate ; Chanyachatchawan, Sapa ; Tuchinda, Rattapoom ; Charoenporn, Thatsanee ; Sornlertlamvanich, Virach

Author_Institution

Nat. Electron. & Comput. Technol., Patumthani, Thailand

fYear

2011

fDate

July 31 2011-Aug. 4 2011

Firstpage

1

Lastpage

5

Abstract

In this paper, we present a strategic marketing plan combined with Technology-Based Marketing approach (TBM) and Competitive Strategy approach for an intelligent travel planning system named Pi-Pe which uses artificial intelligence to help users easily create their one-day trip schedule with three simple steps: (1) Select the date and time (2) State the starting location and (3) Pick the destinations. The purpose of the paper is to develop a set of technology-based marketing plan for Pi-Pe in the pursuit of competitive advantage to drive up product value and create sustained commercial advantage.

Keywords

artificial intelligence; marketing; strategic planning; travel industry; Pi-Pe; TBM; artificial intelligence; competitive strategy approach; intelligent travel planning system; technology-based strategic marketing planning; Artificial intelligence; Business; Industries; Internet; Lead; Planning; Smart phones;

fLanguage

English

Publisher

ieee

Conference_Titel

Technology Management in the Energy Smart World (PICMET), 2011 Proceedings of PICMET '11:

Conference_Location

Portland, OR

Print_ISBN

978-1-4577-1552-5

Electronic_ISBN

978-1-890843-24-3

Type

conf

Filename

6017711