DocumentCode
5528
Title
The Online Honesty Box
Author
Greenstein, Shane
Author_Institution
Kellogg School of Management, Northwestern University
Volume
33
Issue
2
fYear
2013
fDate
March-April 2013
Firstpage
62
Lastpage
63
Abstract
This column discusses two examples of online "honesty boxes"—specifically, the pay-what-you-want model adopted for Radiohead\´s album In Rainbows and Cards Against Humanity\´s 2012 holiday pack.
Keywords
Cards Against Humanity; Radiohead; honesty box; pay what you want; revenue;
fLanguage
English
Journal_Title
Micro, IEEE
Publisher
ieee
ISSN
0272-1732
Type
jour
DOI
10.1109/MM.2013.48
Filename
6493306
Link To Document