Kellogg School of Management, Northwestern University
Volume :
33
Issue :
2
fYear :
2013
fDate :
March-April 2013
Firstpage :
62
Lastpage :
63
Abstract :
This column discusses two examples of online "honesty boxes"—specifically, the pay-what-you-want model adopted for Radiohead\´s album In Rainbows and Cards Against Humanity\´s 2012 holiday pack.
Keywords :
Cards Against Humanity; Radiohead; honesty box; pay what you want; revenue;
