Title :
Technology commercialization in energy-smart industries
Author :
Hung, Shiu-Wan ; Chang, Chia-Chin ; Chen, Ping-Chuan
Author_Institution :
Dept. of Bus. Adm., Nat. Central Univ., Taoyuan, Taiwan
fDate :
July 31 2011-Aug. 4 2011
Abstract :
Mankind is living in the technology era and is seeing the influence of technology in every aspect of life, and in communities and societies. The technology commercialization (TC) marketplace for energy-smart industries plays a crucial role in increasing technology-related developments and the demand for energy. As part of a new focus on sustainability, this study examined the effects of technological attributes, market potential and environmental factors on the technology commercialization of energy-smart industries. A survey was conducted on two of Taiwan´s promising high-tech industries: solar photovoltaic (PV) and light emitting diodes (LEDs). It was found that if the technologies possess the specific attributes required by the potential adopters, namely, innovativeness, generics, simplicity and compatibility, the level of market potential will be more favorable and the TC probability will be higher. Furthermore, the results of the regression analysis indicated that environmental requirements play a moderating role in affecting the relationships between market potential and TC probability. The empirical findings highlighted the role of market potential as a mediator between technological attributes and the likelihood of commercialization. Furthermore, environmental factors were found to moderate the influence of market potential on technology commercialization in energy-smart industries.
Keywords :
environmental factors; industries; light emitting diodes; photovoltaic cells; regression analysis; technology management; TC probability; Taiwan; energy smart industries; environmental factors; light emitting diodes; market potential; regression analysis; solar photovoltaic industries; technological attributes; technology commercialization; technology influence; Commercialization; Companies; Complexity theory; Green products; Industries; Technological innovation;
Conference_Titel :
Technology Management in the Energy Smart World (PICMET), 2011 Proceedings of PICMET '11:
Conference_Location :
Portland, OR
Print_ISBN :
978-1-4577-1552-5
Electronic_ISBN :
978-1-890843-24-3