Title :
User satisfaction with an Internet-based learning medium
Author :
Cheung, Catherine ; Lee, Minhung
Author_Institution :
Hong Kong Baptist Univ., Hong Kong, China
Abstract :
The study is one of the very few attempts to investigate antecedents and consequences of satisfaction with an Internet-based learning medium. By extending McKinney et al.´s (2002) web-customer satisfaction model, the research model postulates a positive link between overall satisfaction and intention to continue to use an ILM. Data collected from 504 undergraduate students are examined through the Structural Equation Modeling approach with Partial Least Squares (PLS). Empirical findings demonstrated that our research model provided a relatively high explanatory power. Moreover, all hypothesized associated were found statistically significance. The implications of this study are noteworthy for both researchers and practitioners.
Keywords :
Internet; computer aided instruction; customer satisfaction; least squares approximations; ILM; Internet based learning medium; Web customer satisfaction model; partial least square approach; structural equation modeling; undergraduate students; user satisfaction; Data models; Educational institutions; Information systems; Materials; Mathematical model; Reliability; Testing;
Conference_Titel :
Information Society (i-Society), 2010 International Conference on
Conference_Location :
London
Print_ISBN :
978-1-4577-1823-6
Electronic_ISBN :
978-0-9564263-3-8