• DocumentCode
    552932
  • Title

    User satisfaction with an Internet-based learning medium

  • Author

    Cheung, Catherine ; Lee, Minhung

  • Author_Institution
    Hong Kong Baptist Univ., Hong Kong, China
  • fYear
    2010
  • fDate
    28-30 June 2010
  • Firstpage
    474
  • Lastpage
    478
  • Abstract
    The study is one of the very few attempts to investigate antecedents and consequences of satisfaction with an Internet-based learning medium. By extending McKinney et al.´s (2002) web-customer satisfaction model, the research model postulates a positive link between overall satisfaction and intention to continue to use an ILM. Data collected from 504 undergraduate students are examined through the Structural Equation Modeling approach with Partial Least Squares (PLS). Empirical findings demonstrated that our research model provided a relatively high explanatory power. Moreover, all hypothesized associated were found statistically significance. The implications of this study are noteworthy for both researchers and practitioners.
  • Keywords
    Internet; computer aided instruction; customer satisfaction; least squares approximations; ILM; Internet based learning medium; Web customer satisfaction model; partial least square approach; structural equation modeling; undergraduate students; user satisfaction; Data models; Educational institutions; Information systems; Materials; Mathematical model; Reliability; Testing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Society (i-Society), 2010 International Conference on
  • Conference_Location
    London
  • Print_ISBN
    978-1-4577-1823-6
  • Electronic_ISBN
    978-0-9564263-3-8
  • Type

    conf

  • Filename
    6018752