Star rating of web customization for Malaysia government portals/websites

Major concern in websites/portals development and growth is the number of site visitors and the strategy to attract people to view sites. The value of the information available on the Internet is increased when more return visits are performed and captured. The web customization technology has been identified as a new and practical approach in ensuring return visits and adds the efficiency and attractiveness of a website/portal. Undeniably, there is awareness among the Malaysia government agencies in applying web customization to their websites. Unfortunately, not many agencies applied it extensively. The primary focus of this study is to evaluate how relevant and comprehensive the implementation of web customization by Malaysia government websites/portals in 2009, besides defining the criteria and categories of web customization that are applicable to Malaysia e-Government. The significance of exploring the technology of web customization is basically due to the demands of higher interaction in obtaining and gaining information via Internet as well as enhancing Malaysia government websites/portals to move towards Web 2.0 technology. This research is considered a first step and effort to boost the awareness level of web customization for Malaysia government websites/portals. Furthermore, this is the first time ever conducted research on web customization for Malaysia e-Government, which is perhaps another contribution to improve the quality of e-Government in Malaysia.