Exploring determinants in deploying mobile commerce technology: Amman stock exchange

The purpose of this research is to explore the critical determinants that affect the intention of the users to deploy mobile commerce technology in Amman Stock Exchange. This research applied TAM model using the following variables: perceived trust, perceived usefulness, perceived ease of use, social and cultural values, and economic issues. The result of the distributed 210 questionnaires to mobile commerce users in Amman Stock Exchange (Brokers and Investors), and 179 were returned correct and studied, reveal that perceived trust, perceived usefulness, perceived ease of use, social and cultural values have significant association with intention to deploy mobile commerce technology while economical issue is not significant. The results of the research indicate that TAM have capability in exploring critical determinants that affecting the intention to deploy mobile commerce technology in Jordanian marketplace, therefore, further studies are recommended to explore the critical determinants of deploying mobile commerce technology in other economic sectors.